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Notes from the
honest side of email
Deliverability, honest analytics and outreach craft — written in plain language, with no growth-hack snake oil.
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Why a bulk email tool isn't built for cold outbound (and what is)
Newsletter-style email marketing tools are built for opted-in batch sends. Cold outbound needs something structurally different. Here's the actual mismatch.
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Compliance6 min
California's new AI content law kicks in August 2. Does it touch your outreach?
California's AI Transparency Act becomes operative August 2, 2026, requiring AI content detection and disclosure tools. Here's who it actually covers.
Compliance8 min
A new California deadline just made 'where did this list come from' a real question
California's Delete Act requires data brokers to honor bulk deletion requests from August 1, 2026 — a good moment to check where your list came from.
CopywritingAnalysis8 min
The blandest emails in your inbox were written by AI. Direct response is coming back
AI made generic B2B copy free and instantly recognizable. A 2026 copywriting-market split shows specific, direct-response writing is the real counter-trend.
StrategyAnalysis9 min
How much of a CEO's day actually goes to email? Harvard tracked 27 of them to find out
Harvard tracked 27 CEOs for 13 weeks, 24/7. Electronic communication, mostly email, ate 24% of their time talking to people — more than every phone call combined.
Deliverability7 min
Why sending from five mailboxes beats sending from one
One mailbox has a low daily ceiling no matter how much volume you want to send. Here's how spreading sends across several mailboxes actually protects deliverability.
DeveloperAnalysis9 min
AI wrote the app. It also wrote about 15 security holes into it, on average
A July 2026 audit found 434 exploitable flaws across 28 AI-built applications, an average of about 15 per app. Here's what the pattern actually looks like.
ComplianceField note6 min
Apple's email-hiding feature leaked real addresses for over a year
A year-old bug in Apple's Hide My Email could expose a real address through a bounced message — a warning for anyone who treats bounces as harmless.
StrategyAnalysis10 min
Why the best B2B companies are running smaller go-to-market teams in 2026
New 2026 data from 150+ B2B leaders: top-performing companies run go-to-market teams 20-30% leaner than peers at the same revenue. What's actually driving it.
DeveloperField note5 min
The dashboard is for judgment calls. The API is for everything else.
A real founder/ops workflow on Norbelys: the API handles bulk import and recurring automation, the dashboard handles the calls a human should make.
CopywritingAnalysis6 min
Do question subject lines actually get more opens, or is that just folklore?
The real psychology research on rhetorical questions in persuasion gives a more honest, more useful answer than the usual 'always ask a question' advice.
CopywritingField note8 min
Animated GIF signatures, 'Dear [First Name]', and other email fads we all fell for
From mail-merge first names to image-only newsletters to the plain-text comeback: a fond, honest look back at two decades of email marketing trends.