Founder
David Lara
Founder of Norbelys. Writes about cold email deliverability, honest analytics, and the unglamorous engineering behind actually landing in the inbox.
- Deliverability engineering
- Email infrastructure
- Honest analytics
About Norbelys
The people behind the product
A cold-email platform built by two founders who would rather show the method than inflate the number.
Developer Relations, Norbelys
Gabriel Lara
Writes the developer side of Norbelys: the SDK, the API, the CLI, the MCP server, and the data-governance details that keep a shared multi-tenant database safe.
- Developer tooling
- API design
- Data governance
Co-founder
Norbelys Chirinos
Co-founder of Norbelys. Writes on cold-email strategy, outreach that earns replies, and building an email product people can actually trust.
- Cold-email strategy
- Copywriting
- Product operations
Honest measurement
Norbelys separates machine activity from human engagement so the next decision follows a person, not a tracking pixel.
Reputation before volume
Sending systems should slow down when risk rises. More volume is never worth sacrificing the domain a business depends on.
Evidence before hype
We publish named authors, visible source limitations, and an open correction channel. Read our editorial standards.