Norbelys publishes practical guidance about cold email, deliverability, and outreach. Every article has a named founder who owns its claims, examples, updates, and corrections.
What our evidence labels mean
- External benchmarkmeans another company or researcher measured the result. We name the publisher, state the sample and date, and disclose important methodological gaps. Neutral and official sources may be linked; competitors are attributed in text without a promotional link.
- Illustrativemeans a chart or example explains a pattern but does not report a Norbelys customer result. Illustrative data is labeled beside the visual.
- Norbelys product behaviordescribes how the product is designed to work. It is not presented as an independent performance study.
How we handle statistics
A precise number should have a named source. For important claims, the article also explains the sample, measurement method, publication date, and limitations. Vendor benchmarks are useful context, not a promise of what every campaign will achieve.
When a source does not publish enough methodology to support a precise interpretation, we say so. When no defensible source exists, we remove the number or label the example as illustrative.
Human authorship and AI assistance
Software may assist with research, outlines, drafting, or editing. Software is not the accountable author. A named Norbelys founder reviews the final article, checks its cited claims, and accepts responsibility for corrections.
Product claims and customer proof
We do not invent testimonials, customer logos, or before-and-after results. Product screenshots and descriptions must reflect real product behavior. A customer result belongs on the site only when the customer has approved the attribution and the measurement is clear.
Updates and corrections
Material changes receive an updated date. Small typographic edits do not. To question a source or request a correction, email hello@norbelys.com with the article URL and the claim you want us to review.
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