What is the Norbelys AI campaign builder?+
The Norbelys AI campaign builder turns a structured cold-email brief into a staged sequence. Norbe proposes email roles, subjects, copy and timing while the campaign keeps its audience, sender, variants, schedule and launch controls visible for review.
Permanent linkWhat information does the campaign brief require?+
The core brief asks for the campaign goal, target audience, product or service, value proposition and email count. Teams can also specify tone, pain points, call to action, a page to read and additional factual or editorial instructions.
Permanent linkHow many emails can Norbe draft?+
The current AI brief supports sequences of two, three, four or five emails. The planned sequence begins with an A/B test and ends with a polite breakup, while the middle steps receive distinct roles such as proof, objection or follow-up.
Permanent linkCan Norbe research a prospect before writing?+
Yes. Norbe can use approved campaign context and research tools to prepare personalization or supporting evidence. When reliable research is unavailable, the product keeps a written fallback instead of inventing a reason to contact the prospect.
Permanent linkDoes the AI send campaigns automatically?+
No. Norbe can research, draft, edit and stage campaign work, but contacting a real person remains an explicit approval boundary. A user reviews the sequence, audience, sender and delivery settings before launching the campaign.
Permanent linkCan I edit AI-generated campaign emails?+
Yes. Accepted AI proposals become ordinary editable campaign steps. Teams can change subjects, bodies, waiting periods, variants and delivery settings, or use Norbe for a targeted rewrite without giving up the standard campaign editor.
Permanent linkDoes Norbe support A/B campaign variants?+
Yes. The sequence builder supports variants and can start an AI-built journey with an A/B test. Variant performance stays connected to the campaign analytics, where teams can compare outcomes using replies and human engagement instead of raw automated opens.
Permanent linkWhat happens when AI usage runs out?+
AI drafting pauses when the plan’s monthly AI allocation is exhausted, but the rest of Norbelys continues working. Existing campaigns, sending, audience management, analytics and deliverability tools do not depend on an available AI balance.
Permanent linkCan Norbe follow a specific tone of voice?+
Yes. The campaign brief includes optional tone, call-to-action, pain-point and instruction fields. Teams can also provide a source page and prohibited phrases, giving Norbe explicit boundaries for voice, claims and factual support.
Permanent linkIs AI campaign building included in every plan?+
AI campaign tools are available in Norbelys plans from $29/mo. Each plan provides a monthly AI allowance, while campaign editing and sending remain part of the standard product when that allowance is paused or exhausted.
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