Cold-email analytics that separate humans from machines.

Norbelys separates human engagement from automated mailbox and security activity. The analytics workspace shows human opens, filtered auto-fetches, clicks, replies, campaign funnels and event-level evidence instead of treating every tracking request as a person reading an email.

Norbelys grades tracking events using the available request and event evidence, then separates likely human activity from automated fetches. The product keeps filtered automation visible as context instead of silently deleting it or counting it as genuine interest.

The human open rate excludes activity attributed to mailbox pre-loading, security systems and other automated fetchers. A lower number can be more useful because it reduces false sales signals and makes comparisons less dependent on each recipient provider’s scanning behavior.

Yes. Analytics cards and series connect to the Activity feed with the relevant event, campaign and time scope. Teams can inspect the person, message and timestamp behind a number instead of relying only on an aggregated chart.

Yes. The engagement funnel includes replies, and campaign views can compare variants and steps against reply outcomes. Norbelys keeps replies central because they represent an explicit recipient action and are less vulnerable to automated tracking noise.

Yes. The account-wide workspace includes cross-campaign comparison and can filter the rest of the view to a selected campaign. Individual campaign pages also embed the same analytics concepts with the campaign scope already applied.

Bounces, spam signals and DMARC authentication live in the Deliverability workspace. Analytics focuses on whether outreach is producing human engagement, while Deliverability explains whether mail is arriving and whether domains or mailboxes need operational attention.

Yes. The analytics controls support event selection, grouping, interval and campaign scope. Grouped series can compare operational dimensions without changing the underlying event trail, while ungrouped series retain direct links into the related Activity events.

Use replies and verified human engagement before raw open volume. Norbelys exposes variant performance beside the campaign sequence, helping teams avoid choosing a subject line because a mailbox robot fetched its tracking pixel more often.

Yes. Norbelys includes human-quality engagement metrics, campaign funnels, activity traces and campaign analytics in plans from $29/mo. The same event system supports account-wide analysis and campaign-specific views without a separate analytics add-on.