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Notes from the
honest side of email

Deliverability, honest analytics and outreach craft — written in plain language, with no growth-hack snake oil.

Earlier articles

253 articles

Deliverability8 min

SPF records, explained with real examples (and the 10-lookup trap)

What an SPF record actually says, how to read every mechanism, copy-paste examples for common stacks — and the DNS lookup limit that silently voids it.