Blog
Notes from the
honest side of email
Deliverability, honest analytics and outreach craft — written in plain language, with no growth-hack snake oil.
Earlier articles
253 articles
Compliance7 min
Cold email under Australia's Spam Act: consent, identification, and inferred consent for B2B
The Spam Act 2003 requires consent before you send. How inferred consent works for B2B outreach, what a designated commercial message is, and the ID rules.
Compliance7 min
Cold email under Brazil's LGPD: legitimate interest and how it compares to GDPR
LGPD is modeled on GDPR, and legitimate interest works for B2B cold email in Brazil too. The ANPD's own balancing-test guidance and where LGPD diverges from GDPR.
Compliance7 min
CCPA/CPRA and cold email: it's a privacy law, not an anti-spam law
California's CCPA/CPRA gives residents data rights, but it doesn't set cold-email consent rules like CASL or GDPR. What it actually changes for a B2B sender.
AIField note9 min
What AI actually changed in a sales rep's day (and what it didn't)
Not another 'AI is changing sales' post. A concrete look at where AI tools actually inserted themselves into a rep's day in 2026, and where the old grind stayed.
Developer7 min
Build a research-only outreach agent on Norbelys MCP
Build an agent on Norbelys MCP that researches people, builds segments, and drafts sequences — and is structurally unable to call a send-related tool.
ComplianceAnalysis9 min
CAN-SPAM vs. GDPR vs. CASL: the cold-email compliance landscape compared
CAN-SPAM, GDPR, and CASL run on three different consent models. A practical comparison on consent, unsubscribe timing, and penalties — not legal advice.
ComplianceAnalysis7 min
Data minimization for cold email: collect less, keep less, risk less
Every field on a contact record can leak, go stale, or need erasing later. Why keeping less data is a deliverability and security strategy, not a checkbox.
Compliance7 min
Cold email under CASL: how implied consent actually works for B2B outreach
CASL is opt-in by default, but implied consent covers real B2B outreach. The existing-business-relationship window, conspicuous publication, and required content.
Compliance8 min
Cold email under the GDPR: legitimate interest, the balancing test, and ePrivacy
GDPR doesn't ban B2B cold email. Here's the legitimate-interest basis senders actually rely on, what the balancing test requires, and how ePrivacy layers on top.
Compliance8 min
Cold email in the UK post-Brexit: UK GDPR, PECR, and the corporate-subscriber rule
UK GDPR started as a copy of EU GDPR but is diverging under the Data (Use and Access) Act 2025. PECR's corporate vs. individual subscriber split for B2B email.
Strategy8 min
From connecting a mailbox to your first reply: what actually happens
A concrete, day-by-day walkthrough of a first Norbelys campaign — connecting a mailbox, warmup, building the sequence, the launch, and the first real reply.
Compliance7 min
The right to erasure and cold email: what actually has to disappear
A policy guide to GDPR erasure requests in cold outreach: what personal data must go, what aggregate data stays, and why the erased address stays suppressed forever.