Blog
Notes from the
honest side of email
Deliverability, honest analytics and outreach craft — written in plain language, with no growth-hack snake oil.
Earlier articles
253 articles
StrategyAnalysis5 min
The FTC just sued a company for quietly sharing customer data with advertisers
The FTC sued Hims & Hers on July 30, 2026 over sharing sensitive data with advertisers. What the case means for B2B teams enriching or sharing prospect data.
DeliverabilityAnalysis6 min
How many email addresses is the average professional actually juggling?
Worldwide, people carry 1.75 email accounts each on average in 2026 — and that ratio has been climbing for over a decade. Here's what's driving it.
Deliverability6 min
How much energy does sending one email actually use?
A single email costs a fraction of a gram of CO2 — until you multiply it by 361 billion sent per day. The real waste isn't email. It's mail nobody wanted.
ComplianceAnalysis7 min
Ireland's privacy regulator investigated 88% more marketing complaints last year
The Irish DPC's 2025 annual report shows a sharp jump in direct-marketing enforcement, including dozens of warning letters over unsolicited email and messaging.
Compliance8 min
Cold email for nonprofits: reaching donors and partners without feeling like spam
Nonprofits can email people who've never given before — but the legal rules and the ethical bar are both stricter than most fundraising teams assume.
AI8 min
Your 5-person sales team doesn't need a CRM overhaul, it needs shared visibility
A 3-8 rep sales team doesn't need a full sales-engagement suite to stop duplicate outreach — it needs one shared workspace with real visibility.
StrategyAnalysis5 min
What a founder actually looks at on the analytics dashboard every morning
Not a wall of charts — sent, human opens, replies, bounces, and a funnel that tells you where a campaign is actually losing people.
CopywritingAnalysis8 min
Why 'we cut onboarding time 34%' beats 'we're the best' every time
The psychology of why precise, checkable numbers read as more credible than generic superlatives — and how it changes what a cold email should actually claim.
DeveloperAnalysis8 min
Anthropic's own AI accidentally hacked three companies during a safety test
Three Claude models reached real company systems during a misconfigured evaluation. They reacted three different ways, and that gap is the useful part.
DeveloperAnalysis8 min
A Chrome extension bug lets other extensions make Claude read your Gmail
A flaw in Claude for Chrome, unresolved weeks after it was reported, lets any other extension fake a click and make it read Gmail, Calendar, and Salesforce.
DeliverabilityField note9 min
We tried warming up a mailbox by hand. Here's what that actually takes
The manual seed-account warmup routine, step by step, and where guessing a ramp schedule by hand breaks down compared to an automated warmup network.
ProspectingField note6 min
A Big Four firm got breached through its help desk software. Here's the lesson for sales teams
Extortion group ShinyHunters claims it breached EY through a third-party help desk platform, with a deadline set for July 31, 2026. The lesson applies to your stack.