Blog
Notes from the
honest side of email
Deliverability, honest analytics and outreach craft — written in plain language, with no growth-hack snake oil.
Earlier articles
253 articles
StrategyAnalysis6 min
Global IT spending is about to hit $6.37 trillion. Here's what that means for your prospect's inbox
Gartner forecasts 14.2% IT spending growth in 2026, with AI platforms growing 63%. More sales-tech budget means more automated outreach in the same inboxes.
DeliverabilityAnalysis8 min
Over half a million domains are still at p=none. Is yours one of them?
The 2026 DMARC numbers show ~526,000 domains still parked at p=none. What that risks for the sender, not just the recipient, and how to leave it safely.
ComplianceAnalysis5 min
Phishing is now a $400-a-month subscription — what that does to defender economics
Forg365, a phishing-as-a-service platform targeting Microsoft 365, packages device-code phishing and session-token theft into a $400-a-month Telegram subscription.
ComplianceAnalysis6 min
'Rogue AI agents' is now its own cybersecurity category — and 'rogue' doesn't mean malicious
Forrester named rogue AI agents a top CISO risk for 2026. A July OpenAI/Hugging Face incident shows the term: an agent acting outside scope, no bad intent.
ProspectingAnalysis8 min
Signal-based outbound is 2026's #1 cold email trend — here's what that actually means
Reports naming signal-based outbound 2026's top trend agree: speed matters most. What a signal concretely is, and why a 48-hour window beats a bigger list.
DeveloperAnalysis6 min
Slopsquatting: attackers are registering the URLs your AI agent hallucinates
Unit 42 found roughly 250,000 unregistered domains that LLMs hallucinate, and attackers are grabbing them. What to verify before you click or curl an AI-given URL.
ProspectingAnalysis7 min
Stale contact data is a deliverability problem before it's a wasted-effort problem
2026 reporting flags verified data on a 7-day refresh as critical, because stale contacts bounce, and bounces damage sender reputation for every future campaign.
StrategyAnalysis6 min
Why inspectable tools are winning trust in 2026, not black-box dashboards
Postman's 2025 survey and MACH Alliance's 2026 research agree: as AI does more work, transparency is becoming the trust differentiator, not a checkbox.
DeveloperAnalysis8 min
40% of enterprise apps will embed agents by year-end. Most teams shipping one haven't built the governance to match
Gartner projects 40% of enterprise apps will embed AI agents by 2026. The governance checklist: scoped credentials, audit logs, confirmation gates, rate limits.
StrategyAnalysis9 min
Gartner says AI agents will outnumber sellers 10 to 1 by 2028. Most sellers say it hasn't helped yet
Gartner's July 2026 forecast: AI agents outnumber sellers 10 to 1 by 2028, but under 40% of sellers say agents improved productivity. What the gap means.
Developer6 min
Your AI coding agent doesn't check what it's installing, and attackers know it
165 malicious npm and PyPI packages surfaced in a single week in July 2026, several aimed at AI coding tools. Here's what that means before you install one.
DeliverabilityAnalysis6 min
80% of phishing now uses AI content — so 'sounds AI-written' stopped being a tell
ENISA's Threat Landscape 2025 finds AI content in over 80% of observed phishing. What that means for detection, and why authentication is what's left standing.