Collection

Honest analytics

Opens, clicks and A/B tests that only count humans

Why your open rate is lying to you, how to read the real funnel, and when to trust a subject-line winner. Lower numbers — better decisions.

6 resources in this collection

Start with these

Apple Mail, image proxies and link scanners — and how to find your real number.

Every open and click verified before it counts — per-campaign funnels and A/B on real replies.

Two-proportion z-test on replies — stop calling winners on noise.

Delivery, replies and why the open rate is mostly fiction.

Work the funnel backwards with honest numbers at every stage.

Full archive — deliverability, strategy and outreach craft.

Connect a mailbox and run the same checks on your own domain.