Switching from Lemlist to Norbelys: a practical migration guide
Leaving Lemlist because email is your real bottleneck? What to export, what maps to what, and what changes — including an honest look at where Lemlist still wins.
By Norbelys Chirinos, Co-founder
Founder-reviewed ·How we research and correct articles
Lemlist is a genuinely strong tool for a specific shape of outbound: email, LinkedIn, calls and WhatsApp sequenced from one dashboard, with visual personalization — custom images, dynamic screenshots — that’s close to best-in-class for creative outreach. If your playbook is load-bearing on LinkedIn automation, that’s not something this guide is going to talk you out of.
What tends to move people is the other side of that breadth: a per-seat price that multiplies with every hire, LinkedIn automation gated behind the pricier tier, and a sending layer that, however capable, isn’t Lemlist’s core focus the way it is for a purpose-built sender. If email is your actual bottleneck — landing in the inbox, trusting the numbers — here’s the practical version of the move to Norbelys, including where Lemlist still wins.
Export order matters — do this first
Before changing anything in Lemlist:
- Export every contact list and campaign audience as CSV. A flat export you control beats depending on a live connection that could break mid-migration.
- Export your sequence copy separately from your image personalization assets. The text is portable; Lemlist’s dynamic image/liquid-syntax personalization is not — you’ll need to rebuild that specific piece, noted below.
- Pull your suppression / unsubscribe list on its own. This is the export people forget and the one that matters most legally — don’t let it get buried inside a general contact dump.
- Note every connected mailbox (Gmail, Outlook, SMTP) so you reconnect cleanly on the new side rather than trying to transfer credentials.
- If LinkedIn or calls are part of your current sequence, document those steps separately — they’re the piece that doesn’t have a Norbelys equivalent, covered below.
Keep Lemlist active until you’ve verified sends are landing correctly from Norbelys — don’t cancel on day one.
What maps to what
| Lemlist | Norbelys |
|---|---|
| Email Pro (email-only plan) | Campaigns |
| Multichannel Expert (LinkedIn + calls + inbox) | Email-only — no LinkedIn/call automation equivalent |
| Unified inbox (email + LinkedIn + calls) | Unified reply inbox (email only) |
| Visual/image personalization | Not offered — a genuine gap, noted below |
| Per-seat + WhatsApp/mailbox add-ons | Flat plan, unlimited seats and mailboxes |
| Lead database credits | Not included — bring your own list |
| Warmup | Email warmup, included, wired into reputation guard |
The honest gap runs both directions. Lemlist’s LinkedIn automation, visual personalization, unified multichannel inbox and strong European/GDPR-native positioning are real strengths Norbelys doesn’t try to match — if any of those are load-bearing for your team, that’s a legitimate reason to stay. What Norbelys offers instead is depth on the one channel: deliverability, human-only analytics, and a flat bill that doesn’t grow with headcount.
The seat math, made concrete
Lemlist charges per seat, not per workspace. Multichannel Expert runs $87/seat/mo on annual billing, and that’s before the WhatsApp add-on ($20/seat/mo) or extra mailboxes beyond the per-seat cap ($9/mo each). Run that across a team:
- 1 seat: $87/mo
- 3 seats: $261/mo
- 5 seats: $435/mo
- 10 seats: $870/mo
Norbelys Scale is one number — $239/mo billed annually — with unlimited seats. The gap isn’t visible at one seat; it compounds the moment you hire. See the full pricing breakdown for how Starter, Growth and Scale differ beyond that top-line number.
Lemlist pricing as published, checked July 2026 — verify current rates at lemlist.com before you compare, since per-seat SaaS pricing changes without much notice.
What’s genuinely different on day one
| Feature | Norbelys | Lemlist |
|---|---|---|
| Pricing model | Flat plan, unlimited seats | Per seat, from $63/seat/mo annual |
| LinkedIn automation | — | ✓ |
| Visual/image personalization | — | ✓ |
| Multichannel unified inbox | — | Email + LinkedIn + calls |
| Open tracking | Human-verified only, bot-filtered | Standard pixel counting |
| Reputation auto-brake on bounce/complaint spikes | ✓ | — |
| DMARC monitoring included | ✓ | — |
| AI campaign drafting | ✓ | — |
| Typical 10-seat monthly cost | $239/mo flat (Scale) | ~$870/mo (Multichannel Expert) |
A few of these are worth unpacking.
Email depth replaces channel breadth. Lemlist’s strength is a single sequence that hops from email to LinkedIn to a call task. Norbelys doesn’t do that — there’s no LinkedIn automation, by design. What email gets instead is the full attention: deliverability monitoring, reputation protection, and analytics built around trusting the number, not just reporting it.
Open counting is the biggest behavioral change you’ll notice. Lemlist reports a pixel fire as an open the standard way — Apple Mail Privacy Protection prefetches and security scanners counted the same as a real person. Norbelys verifies each open and click as it happens and only counts humans, with the filtered noise itemized rather than hidden. Expect your reported open rate to drop after switching; that’s the number becoming trustworthy, not the campaign performing worse — see half your opens are robots for the industry-wide scale of the gap.
The bill stops scaling with your team. Every SDR you add to Lemlist adds another per-seat line, with LinkedIn gated to the pricier tier and WhatsApp priced separately on top. Norbelys is one flat number per plan — $29/$79/$239 monthly, billed annually — with DMARC monitoring, human-only analytics and Norbe’s AI drafting already inside, none of it upsold per seat.
What doesn’t change
Sequence logic and reply-based stopping carry over conceptually, even though you’re rebuilding the mechanics in Norbelys’s interface. Suppression handling and A/B testing work the same way in principle — the difference is what’s included versus billed separately, not how the fundamentals of a cold-email sequence work.
The migration checklist, start to finish
- Export contact lists, sequence copy and suppression list from Lemlist separately
- Note any LinkedIn/call steps and image-personalization assets you’ll need to redesign, since there’s no direct equivalent
- Sign up for Norbelys and pick a plan sized to your current send volume
- Connect mailboxes fresh (Gmail/Outlook OAuth or SMTP)
- Rebuild sequence copy, or draft a first pass with Norbe from a brief
- Re-attach your suppression list before anything sends
- Run a small test batch and compare replies, not just opens, before scaling volume back up
- Keep Lemlist active in parallel until the new setup is verified
- Cancel Lemlist once confirmed — not before
Questions people ask before switching
Frequently asked questions
Should I feel bad choosing Lemlist over Norbelys?
Not at all. If your playbook is genuinely multichannel — email plus LinkedIn plus calls in one sequence — Lemlist is often the right tool. This guide is for the specific case where email is the constraint, not a claim that email-only is always the better choice.
Will I lose LinkedIn automation if I switch to Norbelys?
Yes, and this is worth knowing upfront. Norbelys doesn't offer LinkedIn automation, calling, or a unified multichannel inbox — it's an email-depth platform, not a multichannel one. If LinkedIn is load-bearing to your outbound motion, that's a legitimate reason to stay on Lemlist, or to keep both tools for different parts of the funnel.
What happens to my Lemlist image personalization?
It doesn't transfer. Lemlist's dynamic images and liquid-syntax visual personalization are a real craft strength Norbelys doesn't attempt to replicate — sequences using that feature need to be rewritten as text-based personalization when rebuilt in Norbelys.
How much cheaper is Norbelys actually, once I account for everything?
It depends on team size. Lemlist's Multichannel Expert runs about $87/seat/mo on annual billing before WhatsApp or extra-mailbox add-ons, so a 10-seat team lands around $870/mo. Norbelys Scale is a flat $239/mo with unlimited seats. The gap grows with headcount — at one seat the difference is smaller, and Lemlist's Email Pro tier at $63/seat/mo narrows it further if you don't need LinkedIn at all.
Will my reported open rate change after switching?
Almost certainly drop, and that's intentional. Norbelys verifies opens and clicks as they happen and filters out Apple Mail Privacy Protection prefetches and scanner activity before counting a human open, instead of reporting every pixel fire as genuine interest the way standard tracking does.
If LinkedIn automation or visual personalization are why your outbound actually works, Lemlist may still be the right fit for that workflow — that’s the honest verdict, not a hedge. If email is the constraint and you’d rather go deep on one channel with a flat bill than pay per seat for five, that’s the whole case for Norbelys.