Norbelys pricing, explained line by line
What's actually in Starter, Growth and Scale: contacts, sends, campaigns, annual vs. monthly, and what's included free that most cold-email tools charge extra for.
By David Lara, Founder
Founder-reviewed ·How we research and correct articles
Three plans, one flat number each, no add-on shelf. That’s the whole pitch — but “flat” only means something if you can see exactly what’s inside it, so here’s the line-by-line breakdown instead of a marketing summary.
The three plans, side by side
| Starter | Growth | Scale | |
|---|---|---|---|
| Price (billed annually) | $29/mo | $79/mo | $239/mo |
| Price (billed monthly) | $39/mo | $99/mo | $299/mo |
| Contacts | 1,000 | 30,000 | Unlimited |
| Monthly sends | 3,000 | 100,000 | 500,000 |
| Campaigns | 5 | 25 | Unlimited |
| Mailboxes | Unlimited | Unlimited | Unlimited |
| Email warmup | Included | Included | Included |
| DMARC monitoring | Included | Included | Included |
| Human-only analytics | Included | Included | Included |
| Norbe AI operator | Included | Included | Included |
Reading the table correctly
Contacts, sends and campaigns are the only things that actually scale with the plan. Starter fits a founder-led motion or a single small campaign: 1,000 contacts, 3,000 sends a month, 5 campaigns running at once. Growth is built for a team running real volume — 30,000 contacts, 100,000 sends, 25 campaigns. Scale removes the contact and campaign ceiling entirely and takes sends to 500,000 a month, which is the plan most agencies land on once they’re running multiple client accounts under one workspace.
Everything else is not a scaling lever — it’s just included. Mailboxes, warmup, DMARC monitoring, human-only analytics and the AI operator don’t get better or more available as you pay more. Starter and Scale get the identical feature set on those fronts; the only difference between tiers is volume and campaign headroom. That’s a deliberate choice: the parts of the product that protect your domain shouldn’t be something you have to upgrade into.
How to actually pick between the three
The honest way to choose is to size the plan off your current sending reality, not your ambitions. Count how many contacts you’re actively working, roughly how many emails a month you send across every active sequence, and how many campaigns genuinely run in parallel — then match that against the table above rather than picking based on the plan name that sounds right for your team’s size.
A single founder or a two-person team running one or two sequences fits comfortably inside Starter’s 3,000 sends and 5 campaigns; there’s no benefit to overpaying for Growth’s headroom you won’t use this quarter. Growth is the plan most small outbound teams actually land on once they’re running several campaigns at once and the contact list has grown past a few thousand — the 100,000-send ceiling gives real room before you have to think about it again. Scale exists for the accounts where campaign count or contact volume stops being predictable: agencies running several client workspaces, or a single team pushing volume that would otherwise blow past Growth’s limits mid-month.
If you’re not sure which bucket you’re in, undersizing is the safer mistake — moving from Starter to Growth mid-cycle is a plan change, not a migration, since your contacts, campaigns, mailbox connections and sending history all carry over inside the same account.
What’s free here that competitors usually charge for
Two things are worth calling out specifically, because in most of the cold-email market they’re separate line items:
Warmup. Dedicated warmup products commonly charge per mailbox — meaning your bill grows every time you connect another sending address. Some outreach platforms bundle warmup on higher tiers only. Norbelys includes email warmup on unlimited connected mailboxes starting at Starter — connect one mailbox or fifty, the warmup line on your invoice reads the same either way.
Honest analytics. Most tools report every tracking-pixel fire as an “open,” full stop — that includes Apple Mail Privacy Protection prefetches, Gmail’s image proxy, and corporate security scanners opening every link before delivery. Norbelys verifies each open and click and only counts humans in the headline number, with the filtered activity kept visible rather than hidden. That’s not a Scale-tier feature or a paid add-on — it’s how analytics works on every plan, because A/B testing on fake opens is worse than not testing at all.
Annual vs. monthly, the actual math
Every plan is available both ways, and the annual price is the one shown first in the table above because it’s the one most customers end up on:
- Starter: $29/mo annual vs. $39/mo monthly
- Growth: $79/mo annual vs. $99/mo monthly
- Scale: $239/mo annual vs. $299/mo monthly
The gap is consistent — $10 to $60 a month depending on tier — and it’s the standard trade familiar from most SaaS pricing: commit for a year, pay less per month. Monthly billing exists for teams that want to test a full campaign cycle before committing, or whose contract cycles don’t line up with an annual prepay.
What’s genuinely not included
In the interest of the same honesty the analytics feature is built on: no plan includes a built-in lead-finder or contact database. Bring your own list, or pair Norbelys with a dedicated prospecting workflow — the platform’s job starts at cleaning, sending, protecting and reporting on the list you already have, not sourcing it for you. And there’s no free tier; Norbelys is priced from Starter up, on purpose, so every account is a real one from day one.
Questions people ask before choosing a plan
Frequently asked questions
What's the real difference between annual and monthly billing?
The plan features are identical either way — the only difference is price. Starter is $29/mo billed annually or $39/mo billed monthly, Growth is $79/mo annually or $99/mo monthly, and Scale is $239/mo annually or $299/mo monthly. Annual billing is prepaid for the year at the lower monthly rate; monthly billing costs more per month but doesn't require a yearly commitment.
What happens if I go over my plan's send or contact limit?
Plan limits are tied to your account's contacts, monthly sends and active campaigns. If your usage is consistently approaching or exceeding a tier's limits, the practical move is upgrading to the next plan rather than expecting sends to continue unmetered — check current account settings or reach out to support for specifics on your situation before you're near the ceiling.
Is warmup really free, or is that a limited trial?
It's included, not a trial. Norbelys includes warmup network access on unlimited connected mailboxes starting at the Starter plan, with no separate per-mailbox charge. Dedicated warmup-only products often meter this by mailbox; Norbelys folds it into the base plan because warmup, sender health and campaign delivery are meant to operate as one system.
Do all three plans get the same DMARC and analytics features, or are some gated to Scale?
The same features are available from Starter up. DMARC monitoring, human-only analytics and the Norbe AI operator aren't tier-gated add-ons — they're part of the base product on every plan. What changes between tiers is contact count, monthly send volume and how many campaigns can run at once, not which core features you can access.
Is there a free plan or a free trial?
There's no free plan — Norbelys is priced from Starter up, on purpose, so every account reflects real usage from the start rather than a capped trial experience. If you're evaluating fit, Starter's limits (1,000 contacts, 3,000 sends, 5 campaigns) are sized for exactly that kind of test run before committing to a larger tier.
The short version: pick a plan by volume, not by feature — the features that matter for deliverability are the same whether you’re on Starter or Scale. See the full breakdown, including how the trio compares against other tools, on the pricing section.