Norbelysvs Apollo
Apollo is a sales platform built around a contact database: you find people, enrich them, then email, call and track deals in one place. Norbelys does one job, cold email from your own inboxes, at one flat price from $20 a month with no credits to buy.
Facts about Apollo checked on Oct 5, 2026, from their own pages. See the sources
Only Apollo
- Contact database
- Phone dialer
- CRM sync
- Meetings & deals
Both
- Sequences
- Unified inbox
- A/B tests
- API & MCP
Only Norbelys
- One flat price
- No credits
- Webhooks for 19 events
The short version.
Both are good tools, built for different jobs. Here’s who each one is for.
Choose Apollo if
- You need to find the people to email, not just email them. Apollo’s database and enrichment are the heart of the product.
- Your team calls as much as it emails and wants a dialer in the same tool.
- You want Salesforce, HubSpot or Pipedrive kept in sync, or SCIM provisioning on an Organization plan.
Choose Norbelys if
- You already have your lists, from a CSV, your CRM or an export from a data provider, and want to send from your own inboxes.
- You want one flat price instead of seats plus credits that expire every billing cycle.
- You want A/B tests, tracking and as many mailboxes as you need without moving up a tier.
- You build on your tools: signed webhooks, an API with idempotency keys, a CLI and an MCP server.
Side by side.
Norbelys starts at $20 a month with every feature included. Apollo has a free plan with 75 credits a month; paid plans start at $49 per seat a month billed yearly, and data, warm-up and extra mailboxes draw on credits that expire each cycle.
| Feature | Norbelys | Apollo |
|---|---|---|
| Price | ||
| To start | Norbelys$20 a month | ApolloFree plan, then $49 per seat a month (Basic, billed yearly) |
| Credits | NorbelysNone | ApolloMonthly credits for data, warm-up and extra mailboxes; they expire each cycle |
| Tracking, A/B tests and unlimited mailboxes | NorbelysIncluded | ApolloProfessional and up, $79 per seat a month billed yearly |
| Sending | ||
| Sends from your own Gmail, Outlook or SMTP inboxes | NorbelysYes | ApolloYes |
| Multi-step sequences | NorbelysUp to 50 steps | ApolloYes |
| A/B tests | NorbelysEvery step, with an automatic winner | ApolloEmail steps, Professional and up |
| Mailbox rotation | NorbelysYes | ApolloYes |
| Daily limits and sending windows | NorbelysYes | ApolloYes |
| Help for new inboxes | NorbelysOptional ramp over 8 days | ApolloWarm-up through Warmbox, paid plans |
| Stop when a colleague replies | NorbelysOptional, per campaign | ApolloOptional rule |
| Replies and tracking | ||
| Unified inbox | NorbelysYes | ApolloYes |
| Reply sorting | NorbelysPerson, auto-reply or out of office, with sentiment | ApolloGrouped by sentiment |
| Open and click tracking | NorbelysOff by default, bots left out | ApolloProfessional and up |
| Data and calling | ||
| B2B contact database | NorbelysNo | Apollo240M+ contacts, by Apollo’s count |
| Enrichment | NorbelysNo | ApolloYes |
| Phone dialer | NorbelysNo | ApolloEvery paid plan |
| NorbelysNo | ApolloManual tasks | |
| CRM sync | NorbelysThrough the API and webhooks | ApolloSalesforce, HubSpot, Pipedrive |
| Building on it | ||
| REST API | NorbelysIncluded | ApolloDepends on plan, with daily limits |
| Webhooks | Norbelys19 events, signed | ApolloA workflow action |
| MCP server | NorbelysYes | ApolloYes |
| CLI | NorbelysYes | ApolloYes |
| Security | ||
| Single sign-on | NorbelysOIDC, included | ApolloOrganization plan, with SCIM |
| SOC 2 Type II and ISO 27001 | NorbelysNot yet | ApolloYes, by Apollo’s account |
Where each one wins.
No tool is best at everything. This is where we’d point you to Apollo, and where we wouldn’t.
Apollo is stronger at
- Finding people. A large contact database, enrichment and intent data, none of which Norbelys has.
- Calling. A dialer on every paid plan, with voicemail drop and transcripts.
- Running a whole sales team in one tool: meetings, deals, CRM sync and a Chrome extension with about a million users.
- Security paperwork. Apollo says it holds SOC 2 Type II and ISO 27001; Norbelys doesn’t hold either yet.
Norbelys is stronger at
- A price you can predict: one flat price with everything in it, instead of seats plus credits that expire.
- Sending: A/B tests that pick their own winner, tracking, rotation and sending windows without moving up a tier.
- Building on it: 19 signed webhook events, an API with idempotency keys, a CLI and an MCP server.
- Focus. It does cold email and nothing else, so there’s much less to learn.
Use them together
Plenty of teams use both: find and export people in Apollo, then email them from your own inboxes in Norbelys. Export a CSV from Apollo and import it; every column becomes a field you can write with.
Moving over takes an afternoon.
Bring your list and your sequences. Your inboxes and your domain stay yours.
- Export your contacts from Apollo as a CSV.
- Connect your Google, Microsoft or SMTP inboxes to Norbelys.
- Import the CSV. Every column becomes a field for your templates.
- Rebuild the sequence, set your sending window and daily limits, then start.
Questions,answered.
Still curious? Read the docs
Can I use Apollo and Norbelys together?
Yes, and plenty of teams do. Apollo is good at finding people; Norbelys is built for emailing them from your own inboxes. Export a CSV from Apollo and import it into Norbelys.
Does Norbelys have a contact database like Apollo?
No. Norbelys sends to the lists you bring: a CSV, your CRM through the API, or an export from a data provider like Apollo.
Is Norbelys cheaper than Apollo?
For sending, usually. Norbelys starts at $20 a month with everything included. Apollo’s paid plans start at $49 per seat a month billed yearly, and tracking, A/B tests and unlimited mailboxes start on Professional at $79 per seat a month billed yearly. If you need Apollo’s data or its dialer, it isn’t a like-for-like comparison.
Does Apollo send from my own inboxes too?
Yes. Apollo sends through the Gmail, Outlook or SMTP mailboxes you link, the same way Norbelys does.
Can I bring my sequences over?
You rebuild them in Norbelys. Steps, delays and A/B variants carry over one to one, and every column of your CSV becomes a field you can write with.
Sources
Facts about Apollo were checked on Oct 5, 2026 on the pages below. Prices and plans change; if something here is out of date, email us and we’ll correct it. Apollo is a trademark of its owner, and Norbelys is not affiliated with it.
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