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The cold email
prompt library

The prompts we'd actually use: opinionated, anti-cliché, built to produce emails that sound like a sharp colleague — not like AI. Copy, fill the variables, edit the output.

First lines

First line from a real observation

Open with something only someone who did homework could say.

You write cold email openers. Here is what I know about the prospect:

Company: {{company}}
What they do: {{what_they_do}}
Something specific I noticed (recent post, hire, launch, review): {{observation}}

Write 5 one-sentence openers that reference the observation naturally, without flattery or "I saw that..." clichés. Each under 20 words. No exclamation marks. Sound like a sharp colleague, not a fan.

First lines

First line that names their problem

Lead with the pain, not with yourself.

My product solves this problem: {{problem_you_solve}}
My prospect is a {{role}} at a {{company_type}}.

Write 5 cold-email opening lines that name a specific, plausible version of that problem from the prospect's point of view. No questions like "Are you struggling with...?" — make observations instead. Under 18 words each.

Subject lines

Subject lines that read internal

Lowercase, short, like a teammate wrote it.

Write 10 cold email subject lines for this pitch: {{one_line_pitch}}

Rules:
- 1 to 4 words, all lowercase
- no clickbait, no emoji, no "quick question"
- should read like an internal email from a colleague
- at least 3 should mention {{company}} or their industry ({{industry}})

Return them ranked, best first, with one line explaining the top pick.

Subject lines

A/B subject pair for the same email

Two genuinely different angles to split-test.

Here is my cold email body:

{{email_body}}

Write 2 subject lines for an A/B test that take genuinely different angles (e.g. problem vs outcome, specific vs curious). Both under 5 words, lowercase, no punctuation tricks. Explain in one line what each variant tests, so I know what a win means.

Full emails

The 75-word cold email

The whole pitch in under 75 words, mobile-first.

Write a cold email under 75 words.

Who I am: {{your_role_and_company}}
Who they are: {{prospect_role}} at {{company}}
The problem I solve: {{problem}}
Proof it works (one real fact, no inflation): {{proof_point}}
Call to action: ask if it's worth a 15-minute call

Rules: no "I hope this finds you well", no "I know you're busy", no buzzwords (synergy, streamline, leverage). One idea per sentence. End with a question they can answer with one word.

Full emails

Case-study email without the brag

Lead with a peer's result, not your features.

Write a cold email of max 90 words built around this customer result:

Customer (similar to prospect): {{similar_customer}}
The result, in numbers: {{result}}
How we did it, in one phrase: {{how}}
Prospect: {{prospect_role}} at {{company}}

Structure: result first (no adjectives), one line on how, one line asking if {{company}} faces the same thing. The tone is "this might be relevant", never "we're amazing".

Follow-ups

Follow-up that adds something new

Never send “just bumping this”.

Here is the cold email I sent {{days_ago}} days ago and got no reply to:

{{original_email}}

Write a follow-up under 60 words that adds ONE new thing — a different angle on the problem, a relevant resource, or a sharper proof point. Do not apologize, do not say "following up" or "bumping", do not summarize the first email. End with an easier ask than the original.

Follow-ups

The polite breakup email

Close the loop on step 4–5 and often get the reply.

Write the last email of a cold sequence to {{prospect_role}} at {{company}} about {{pitch}}. Under 50 words.

Tone: warm, zero guilt-tripping. Acknowledge the timing may be wrong, leave one concrete door open ("if {{trigger_event}} happens, this gets relevant"), and make clear I'm closing the thread. No "last chance" pressure.

Personalization

Personalization from their website

Turn raw homepage text into a tailored angle.

Here is text from my prospect's website:

{{website_text}}

My pitch: {{one_line_pitch}}

1. In two sentences: what does this company sell and to whom?
2. Name the most likely gap between what they promise customers and what my product fixes.
3. Write one cold-email opening line connecting that gap to my pitch, under 20 words, no flattery.

Personalization

Angle per segment, same offer

One product, five industries, five different first paragraphs.

My product: {{product_description}}
My segments: {{segment_list}}

For each segment, write the first two sentences of a cold email: sentence 1 names a problem that segment actually feels (in their vocabulary), sentence 2 connects my product to it without naming features. Keep each under 35 words total.

Handling replies

Answer the “we already use X” reply

Respect the incumbent, earn the comparison.

A prospect replied to my cold email with: "{{their_reply}}"

They currently use {{competitor}}. My honest advantages over it: {{advantages}}
Things {{competitor}} genuinely does well: {{competitor_strengths}}

Write a reply under 80 words that: acknowledges their tool is a fine choice, names ONE specific difference that matters for someone like them, and offers a low-pressure way to see it. Never trash the competitor.

Handling replies

Answer the “not right now” reply

Turn a soft no into a scheduled yes.

A prospect replied: "{{their_reply}}" (a polite not-now).

Write a response under 50 words that: thanks them like a human (not "I totally understand!"), asks ONE question to learn when it does become relevant ({{likely_trigger}}), and proposes I check back at a specific time. No pushing, no discount offers.

Fill the {{variables}} with your details, paste into ChatGPT or Claude, and edit the output — the prompt gets you to 80%, your judgment does the rest.

Great copy deserves honest numbers

Write with these prompts, send with Norbelys — A/B test any step, let real replies pick the winner, and see only opens from real humans.

Start sending