To: marcus@reedco.com
“quick question” · Q3 Outbound · Step 1 of 4
Sent
Tue 9:02 — their timezone
Delivered
accepted by gmail.com
Opened — verified human
read for 64s · image re-fetched · not a proxy burst
Replied
“Sounds interesting — Tuesday at 10?”
2 machine opens filtered from this email — not shown, not counted
Honest analytics · included in every plan
Every open and click is verified the moment it happens — Apple Mail auto-fetches, Gmail proxies and security scanners get filtered, real people get counted. Smaller numbers. True ones.
Replies can't be faked · Every number clicks through to its emails
Every event, graded before it touches your dashboard
The anatomy of a fake open
The moment your email lands, machines start touching it: Apple pre-fetches every image, Gmail caches them through a proxy, corporate security opens the message and clicks every link looking for malware.
Norbelys watches how each event happens — network, timing, fetch pattern — and grades it instead of guessing. Only then does it count.
Open · 0.4s after delivery, Apple network
MachineClick · linkscanner UA, every URL in the email
MachineOpen · Gmail proxy, image re-fetched at 64s
Likely humanReply · written by a person, stops the sequence
HumanGraded verdicts — machine, possible, likely human — because honesty includes admitting uncertainty.
100%
of events verified before counting
3
verdict grades — not a coin flip
0
vanity metrics on the dashboard
1
click from any number to its emails
The four views
Sent → delivered → opened by humans → replied → meetings. Each stage clicks through to the actual emails behind the number.
A live feed of everything that happened — filter by campaign, sender, contact or event type, with the verdict on every row.
Variants compete on real replies — the metric machines can't inflate. The winner takes over automatically.
A wins on humans — now sending to everyone
Bounces and failures per day, per sender — the early-warning view that feeds the automatic reputation protection.
Thursday's bounce spike slowed that mailbox automatically — you saw it here, your domain never felt it.
Every plan ships with the full honest-analytics suite — verified events, funnels, traces and reply-first A/B. From $29/mo.
Because roughly half of all email “opens” are machines — Apple Mail pre-fetches, Gmail proxies images, corporate scanners click every link. Most tools count all of it. Norbelys verifies each event as it happens and counts only the humans, so the number is smaller and true. Replies can't be faked, which is why everything important here is reply-first.
Each open and click carries signals: the fetching network, the user agent, the timing relative to delivery, whether an image was re-fetched long after the proxy cache. The classifier grades each event — machine, possible, likely human — instead of pretending certainty. You see the verified number first, with the filtered noise listed right next to it.
Yes — every email has a trace: sent, delivered, opened (with the verdict), clicked, replied, on one timeline, with the exact message that went out preserved. When a prospect says “I never got it”, you'll know.
It's built on them. Variants are compared on real replies — the one metric no bot can inflate — and the winner takes over automatically. A subject line that only robots loved will never win your test.